Bringing Bill Explainer to Life Through Story, Design and Motion
About the project
When our client was preparing to launch Bill Explainer, an innovative new product designed to simplify and clarify complex billing communications, they needed more than just an introduction. They needed a story that could resonate with customers and show the product’s impact in a way that was clear, engaging, and memorable.
Our role was to lead the creative direction and bring the product vision to life through a powerful explainer video.
We combined bespoke visualisations, dynamic animations, and carefully crafted 3D models to create a compelling narrative that showcased Bill Explainer’s value.
The end result was not just a video but a tool that made the abstract tangible and turned product features into customer benefits that could be understood at a glance.
The video was broadcast across multiple digital channels, ensuring that the message reached broad audiences and provided the perfect first impression for the new product.
Key Takeaway
Every visualisation, animation, and 3D model was crafted to simplify the message, making the solution both approachable and memorable.
Project Goals
Clarity through creativity: Translate complex functionality into clear, accessible storytelling supported by visual design.
Engagement at scale: Produce a piece of content engaging enough to perform across multiple digital platforms and capture diverse audiences.
Differentiation through design: Use creative direction, visualisation, and 3D animation to make Bill Explainer stand out in a competitive marketplace.
Market readiness: Provide sales and marketing teams with a versatile asset that could not only explain the product but also position it as a modern, customer-first solution
“This video made the product truly tangible and added so much energy to the launch. It has been leveraged across many different channels including social promotion, website landing pages, and pitch decks.”
Manager, Product Marketing
