Bringing a Bold New Identity to Life
About the project
I partnered with SS&C Intralinks, a global leader in secure financial technology, to help bring their evolving brand vision to life.
While their market position was strong, their visual identity and communications no longer fully reflected the innovation, authority, and trust they deliver to clients worldwide.
My role was to support a full-scale rebrand, translating their strategic direction into a bold and cohesive identity. The transformation extended across their website, client-facing communications, and creative support for PR engagements and global events.
Each touchpoint was carefully crafted to ensure consistency, clarity, and a modern sense of professionalism aligned with the sophistication of their technology.
Project Goals
Modernize Brand Identity: Refresh the visual identity to reflect Intralinks’ leadership, innovation, and authority in secure financial technology.
Ensure Cohesive Communications: Create a consistent look and feel across all client-facing touchpoints, internal materials, and PR/event collateral.
Enhance Market Presence: Strengthen Intralinks’ positioning in the market and elevate its reputation with financial institutions, investors, and partners.
Enable Scalable Design System: Develop a flexible and repeatable design framework to support future campaigns, digital experiences, and global communications.
Conclusions
This rebrand repositioned SS&C Intralinks as a forward-thinking leader within secure financial technology. The new identity modernised their digital presence and strengthened how they engage with clients, investors, and the media.
More than a visual refresh, the project created a cohesive and scalable brand foundation, giving the organisation greater clarity, consistency, and confidence across global communications.
“Bold ideas only matter if people can feel them. We made this brand real in every interaction, every design, every story told.”
Alvaro Rebull, Creative Director
